Just the Right Angle: How does Perspective work in 3D Art Projects?

Check any social media site or online publication—chances are you’ll eventually come across multiple photos of people posing with the year’s latest trend when it comes to visual art: 3D pavement art. These breathtaking 3D art projects show depth, focus, size and other visual effects that you can typically only see from the real thing. All of these are made possible, thanks to the power of perspective.

Street Art

History

First, a bit of a throwback. 3D art is not a new thing; in fact, it has been around just as much during the time of painter Paolo Uccello in the fifteenth century. Uccello’s obsession with perspective allowed him to eventually integrate the effects of depth and perspective in his paintings. The modern age’s fascination with this style perhaps comes from the novelty of seeing something seemingly come out of a television screen and onto paper (or in this case, concrete).

How it Works

Here are some facts about how this optical illusion works, in the words of writer Jonathan Jones, from his article in The Guardian:

“How does it work? It relies on exactly the same calculations that fascinated Uccello and his contemporaries in Renaissance Florence. If you decide on the viewing point of a picture – the place where the observer stands or sits – you can then plot how everything in that person’s view will recede and elongate as it gets further away. The simple fact that further objects seem smaller can be used to create an illusory world if you plan the relative proportions of everything in your picture on a grid like the one Keer drew on to the street.”

Aid of Technology

Of course, modern computer technology has paved the way for this technique to be used by reputable artists like those in Wasabi 3D. This works mainly because of programs that enable these artists to view the final output of their art as they do it, thus allowing them to make the necessary alterations as they create and progress through their work.

Advertising Use

Thanks to innate artistry and creative genius, and no small contribution from advances in technology, these awe-inspiring 3-dimensional art can now be used in so much more than just showcasing the artists’ talents in whatever way they deem fit. Today, 3-D art is also used in advertising for business and for organizations and institutions advancing their own causes. If you want to make use of your pavement to advertise your fitness center, get a 3D gym set painted.

Opt to capitalize on this remarkable means for creative advertising if you want your business visibility to improve, not just based on the words you say, but also on the ways you leave your customers speechless and breathless.

(Source: 3D street art: a question of perspective, The Guardian)

About Chris Sullivan

Chris Sullivan has written 2 post in this blog.