About Wasabi

We create value for brands by generating a level of brand engagement that can’t be produced through traditional two-dimensional communications approaches: impression–based traditional advertising or digitally based advertising and social media.

Our success derives from combining media and technology solutions with creative concepts and visual expressions that put your brand in the center of an entertaining and memorable experience. These experiences create feelings of curiosity, wonder and delight that consumers are compelled to share with their network of friends and family through photo sharing and social media postings through Twitter, Facebook, Instagram and other social platforms.

The Wasabi Team

Chris Sullivan Strategist

Chris Sullivan has more than 15 years of experience in sales and marketing, most recently as Vice President – Cross Media Integration at Princeton Partners, an award-winning brand marketing agency in Princeton, NJ. He leads a team of 20 people in the development of marketing strategy, creative development and media planning/buying for consumer and B2B clients. Additionally, Chris was the architect of the 3D experiential marketing tour for Western Pest Services.

Prior to Princeton Partners, Chris excelled in the direct marketing departments of Foote, Cone, Belding and other agencies. A 1998 graduate of La Salle University, majoring in Communication/Public Relations, Chris was a scholarship student for the men’s soccer team and a member of the Communication Department Board. Outside of the office, Chris enjoys time with his family, playing soccer and guitar, and listening to the Allman Brothers Band.

Joe Hill Artist

Simply put, Joe is a Renaissance Man. Beyond his amazing three-dimensional art skills, Joe is a fantastic thinker, actor, producer and playwright.

For the past eight years, Joe has traveled the world from New York to Shanghai creating his unique 3D street art. His art drives not only impressions, but true branded engagement and social sharing – perfect marketing traits for any product launch, event or field marketing execution.